About Us

Jennifer Leong, founder and CEO of Leong Cosmetics sought to offer the world the best strip eyelashes ever designed. By creating an exceptionally flawless collection and beautifully designed lashes that are suitable for all occasions, Jennifer has truly captured the desires of many lash lovers. Discover the collection here.


Our inspiration came from the story by Hans Christian Anderson's fairy tale, The Little Mermaid, first published in 1837. In the original story, a young mermaid fell in love with a human prince whom she saves from drowning when his ship is wrecked in a storm. Although her grandmother tells her not to envy humans, who live a much shorter lives than mermaids, and whose only consolation is an immortal soul, the mermaid chooses to risk her life to be with the prince. She trades her tongue and her beautiful voice to the sea-witch in exchange for a drought that will make her human and allow her to live on land. Without her ability to speak, she had to rely on her beauty and charm to win the prince's love.